Category/Mascot: Sporting Goods Store - Motorcycle gear store

Target Audience: People living in Southern California who have the hobby of riding dirt bikes out in surrounding areas of SoCal, like the desert. Families of ages toddler to late 60's Riding motorcycles on roads, like Harleys Riding dirt bikes/off-road vehicles People who are looking for motorcycle gear to be protected when riding, while looking cool.

Category Details: Based in Southern California, supporting riders who go out the desert, or participate in motocross/supercross racing around area

Characteristics: Warrior-like attitude, fun, toughness, cool, strength, protection, endurance, speed, tough, lasting, put-together

Company Name: Roadrunner MX

Company Tagline: Motorcycle gear & accessories

This composition uses unity between the logo and logotype to mimic straight horizontal lines. This puts emphasis on the center of the logo, which is the motorcycle tire. It highlights the center of what kind of products the company is selling.

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